In network marketing, SEO" excessive optimization" is actually already incline error optimization. Of course, strictly speaking, SEO is not excessive optimize said, in addition to excessive optimization not absolute, search engine there is no rule that the optimization to what extent caused excessive optimize, but we can still see some clues from the site changes, when the website promotion is in excessive when optimizing search engine will give the site corresponding punishment.

　　先來看看搜索引擎判斷網站處于過度優(yōu)化的特征。針對關鍵詞比如標題標簽、H標簽、關鍵詞和描述標簽、黑體、斜體、網站推廣內部鏈接錨文本、圖片、ALT屬性、頁面第一段文字、正文內容、URL、頁面最后一段文字，這些應該突出關鍵詞的地方都放上了關鍵詞，站內網絡營銷關鍵詞堆砌。外部鏈接的時，用的錨文本關鍵詞全部使用同一個關鍵詞。友情鏈接全部來自權重高、高PR的網站鏈接。外部鏈接段時間內猛速增長。 

  Have a look first to search engine website optimization feature in excessive judgment. According to the key words such as the title tag, H tags, keywords and description tags, bold, italic, website promotion internal anchor text, picture, the ALT property, the page first paragraph of text, text, URL, page was last a paragraph of text, these should be highlighted keywords place are placed on the key words, the network marketing keywords. External link, use anchor text keywords all use the same key words. Links from all the high weight, high PR website links. The external link time Meng-speed growth.

　　做SEO我們應該都知道網站上及網站外有哪些地方可以做網絡營銷SEO優(yōu)化，應該怎樣優(yōu)化，同時也了解當所有能優(yōu)化的地方都被做到極致時，就可能會產生負面效果，這就是物極必反的效果，所以必須要掌握一個度和平衡的問題。

  Do SEO we should all know website and website where you can do network marketing SEO optimization, what should be optimized, but also know when all can optimize the place have been to the extreme, it may have a negative effect, this is when the effect, so must to grasp a degree and balance problem.

　　當遇到過度優(yōu)化造成被懲罰之后我們需要采取相應措施，這個措施就是“去優(yōu)化”。網頁上的標題、H標簽、鏈接錨文本等地方多一些變化，稀釋網絡營銷關鍵詞，使整個網站優(yōu)化程度降到被懲罰的門檻之下。

  When excessive optimization caused to be punished after that we need to take corresponding measures, this measure is" to optimize". Webpage on the title, H tags, link anchor text and other places more changes, dilution network marketing keywords, so that the whole site optimization degree to be punished under the threshold.

　　當上面情況全部具備的時候就可以說離過度優(yōu)化不遠了。當然，如果你的網站推廣在同行業(yè)中網站內容質量和用戶體驗方面確實出類拔萃，那問題自然不大，因為前面已經說過不同的網站網絡營銷搜索引擎對待的態(tài)度也不是一致的。過度優(yōu)化所導致的懲罰主要是針對特定關鍵詞排名下降，也可能導致整站關鍵詞全部下降，甚至被放到100名以外。導致網站推廣排名下降這種懲罰其實過度優(yōu)化只是其中之一，不要認為排名下降了就是過度優(yōu)化造成的，其他作弊也是會導致排名下降原因之一。

  When the things above all of the time can say from excessive optimize not far away. Of course, if your website promotion in the same industry website content quality and user experience really rise above the common herd, the problem is not natural, because in front of said different Web Internet Marketing SEO attitude is not consistent. Excessive optimize the penalty is mainly targeted to specific keywords ranking drop, may also lead to the entire key words all decreased, and even into the100 outside. Lead to website promotion drop this punishment is excessive optimize is just one of them, do not think that dropped is caused by excessive optimize, other cheating also leads to lower ranked one of the reasons.

　　其實，網站內部優(yōu)化就算做到極致，所能獲得的排名分數(shù)也是有限的。而外部鏈接只要自然成長，潛力卻是無限的。所以建議大家在做內部優(yōu)化時，寧可缺一點，也不要全部做到極致。

  In fact, even to the extreme of internal site optimization, can obtain the ranking scores is limited. External links as long as the natural growth, latent capacity is infinite. So I suggest we do in internal optimization, rather a little, don't do it all".